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31 Days of Showing Up The WoDLETE® January Challenge for Everyday Athletes
- WoDLETE®
- Dec 17, 2025
- 3 min read
Updated: Jan 7
31 Days of Showing Up: The WoDLETE® January Challenge for Everyday Athletes
January is a month filled with big promises, ambitious plans, and often unrealistic goals. At WoDLETE®, we believe that true progress doesn’t stem from fleeting motivation or perfect programmes. Instead, it comes from consistently showing up, especially when motivation wanes. That’s why we’re excited to introduce the 31 Days of Showing Up — a straightforward January challenge designed specifically for everyday athletes, not just influencers.
What Is the 31 Days of Showing Up Challenge?
Starting on 1st January, the challenge is simple:
Move your body every day in January.
Any form of movement counts, including:
Gym sessions
Running or walking
Conditioning
Mobility and recovery
There are no minimums or expectations regarding intensity. The primary focus is on consistency, not performance. If you move, it counts!
How to Take Part
To join the challenge, follow these steps:
Move every day in January.
Log your activity in the Team WoDLETE Strava Club.
(Optional) Share your sessions on Instagram and tag @wodleteuk.
Use the hashtag #ShowUpWithWoDLETE.
👉 Join the Team WoDLETE Strava Club here:
Strava serves as your proof and keeps the challenge honest and community-driven.
What Can You Win?
Everyone who completes all 31 days will be entered into a prize draw to win a WoDLETE® prize bundle, which may include:
WoDLETE apparel
Store credit
Limited merchandise
A feature on the WoDLETE social channels
We reward consistency — not genetics.
Why We’re Running This Challenge
January can quickly strip away motivation. Cold mornings, dark evenings, and busy schedules can make it difficult to stay on track. This is where habits are built.
This challenge is designed to:
Encourage daily movement without leading to burnout.
Support long-term training habits.
Foster a community of everyday athletes.
Shift the focus from outcomes to consistency.
This mindset is what built WoDLETE and what cultivates athletes for life.
Founder-Led. Community-Driven.
The WoDLETE founder will also participate — logging sessions, showing up daily, and sharing the process honestly.
No hype.
No shortcuts.
Just turning up.
Who Is This Challenge For?
This challenge is perfect for you if:
You train around work, family, and life.
You don’t need motivation — just accountability.
You believe fitness is a long-term journey.
You want to start the year with momentum, not pressure.
If you identify as an everyday athlete, you’re already one of us.
Join the Challenge
📅 Starts: 1st January
🏃♂️ Format: Daily movement
📲 Tracking: Team WoDLETE Strava Club
🏷️ Hashtag: #ShowUpWithWoDLETE
👉 Join the Strava Club:
The Importance of Consistency
Consistency is key in any fitness journey. It’s not about how hard you push yourself every day, but rather about showing up regularly. This challenge emphasises the power of small, daily actions.
When you commit to moving your body every day, you build habits that last. These habits can lead to significant improvements over time. Remember, every little bit counts.
Overcoming Obstacles
Many face challenges that can hinder their fitness journey. Whether it’s a busy schedule, lack of motivation, or external factors, it’s essential to find ways to overcome these obstacles.
Here are some tips:
Set realistic goals: Don’t aim for perfection. Focus on achievable daily movements.
Find a buddy: Having someone to join you can make the process more enjoyable.
Mix it up: Variety can keep things fresh and exciting. Try different activities to keep your routine engaging.
Building a Supportive Community
One of the most rewarding aspects of this challenge is the community it fosters. By joining the Team WoDLETE Strava Club, you connect with like-minded individuals who share similar goals.
Engaging with others can provide motivation and accountability. Celebrate each other’s successes and support one another through challenges. Together, you can achieve more.
Conclusion: Show Up Every Day
Ultimately, the message is clear: show up every day. That’s how progress is built.
Join us in the 31 Days of Showing Up challenge and embrace the journey of daily movement. Let’s make January a month of consistency and growth.
WoDLETE®
Born from the WoD – Built for the AthLETE
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