About Us

The Full Story
WoDLETE® was founded by Stuart Tier in the summer of 2024, driven by a lifelong passion for fitness, performance, and the pursuit of longevity.
After completing the 25th anniversary IRONMAN® Lake Placid in July 2024, Stuart experienced a pivotal moment. The intense training, mental fortitude, and physical endurance required for the race reinforced a belief he had carried for years — that fitness isn't just about aesthetics or competition, but about building a life that thrives on strength, movement, and resilience. It was this realization that sparked the creation of WoDLETE®.
Stuart’s true love lies in functional fitness — a training style that emphasizes purposeful movement, real-world strength, and adaptability. It’s not just about lifting heavy or moving fast; it’s about being able to move well, live fully, and age with power and grace. Functional fitness is the cornerstone of a lifestyle that supports long-term health, energy, and vitality — values that Stuart lives by and hopes to share through the WoDLETE® brand.
WoDLETE® is more than apparel — it’s a mindset, a community, and a call to action. Whether you're just starting out or pushing toward elite performance, WoDLETE® exists to support and inspire your journey. We believe in consistency over perfection, growth over ego, and the long game over quick wins.
We’re here for the early mornings, the sweaty sessions, the setbacks, the comebacks, and every breakthrough along the way.
Join us as we explore the world of functional fitness together — and build lives that are not only fit, but fiercely alive.